{"id":1035,"date":"2023-11-02T00:00:00","date_gmt":"2023-11-01T15:00:00","guid":{"rendered":"http:\/\/eikei.dev.db-force.net\/english\/academics\/researcher\/details_01111\/"},"modified":"2025-04-01T12:38:52","modified_gmt":"2025-04-01T03:38:52","slug":"details_01111","status":"publish","type":"researcher","link":"https:\/\/eikei.ac.jp\/english\/academics\/researcher\/details_01111\/","title":{"rendered":"CHENG Ya-Fang"},"content":{"rendered":"
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Lecturer
\nPh.D. in Commerce\uff08University of Waseda\uff09<\/h3>\n

Office\uff1a Room\u3000511
\nE-mail\uff1aavonc@eikei.ac.jp<\/a>
\nOffice Hours\uff1a Please make an appointment by email or through Teams.Link to Research Map\uff1ahttps:\/\/researchmap.jp\/avoncheng<\/a><\/p>\n<\/div>\n<\/div>\n

Profile<\/h2>\n
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Cheng is a lecturer with expertise in the business models of startups in China. Originally from Taiwan, majored in classical music, percussion instruments per se, Cheng then changed her focus to management studies and received her Master’s degree in management at Waseda University.<\/p>\n<\/div>\n

Academic field \/ Expertise<\/h2>\n
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Management studies<\/p>\n<\/div>\n

Courses to offer<\/h2>\n
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Introduction to Business Administration<\/p>\n

Management Strategy and Organization Theory<\/p>\n<\/div>\n

Message<\/h2>\n
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Is management only applicable to companies? Actually, Management as a discipline focuses on solving various problems in society through business. By studying management, the creation of value for customers and stakeholders will be explored, ergo social well-being as a whole will be expected to be promoted.<\/p>\n

As future changemakers, I expect you to think from a managerial perspective and apply what you learn to your surroundings. I am looking forward to enjoying the exciting journey of management with you together.<\/p>\n<\/div>\n

Summary of the Research undertaken<\/h2>\n
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My main research interests have been entrepreneurship studies. Specifically, the cognition and behavior of individual entrepreneurs from the perspective of how entrepreneurs perceive business opportunities. More recently, my focus has shifted to comprehending entrepreneurship within a broader context and exploring business models, as well as the ecosystem surrounding entrepreneurs, through case studies on rapidly growing Chinese startup companies.<\/p>\n<\/div>\n

Research Themes<\/h2>\n
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Research on Cross-platform Network Effects: Beyond Different Markets and Time<\/p>\n<\/div>\n

List of Papers<\/h2>\n
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